New Customer Acquisition
Regardless of who the customer is, whether a dealer, distributor or consumer, there are some fundamental principles that always apply. First and foremost, we must deliver a win/win experience. Anything short of that is ultimately not sustainable.
Second, we must strive to keep things as simple as possible wherever possible. That’s why we look at any appropriate opportunity to invoke what we call Resimplification. It’s exactly what it sounds like and it’s not always easy. It turns out that making things more complicated than they need to be is relatively easy for many of us. However, the simpler things are, the easier it is to make better decisions. It’s about clarity.
Third is communication and process. That’s where our decades of marketing, media, and management come into play. We have the knowledge and experience to evaluate existing processes, messaging, and tactics for effectiveness and improved profitability. We have the skills and talent it takes to close new and incremental business.